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RADICA LAUNCHES STYLISH GBA SP
ACCESSORIES RANGE
March
2003: Radica - the company behind Gamester, the UK’s leading video
games accessories brand – have unveiled the first products in a
brand new high quality range of accessories exclusively for
Nintendo’s Game Boy Advance SP.
The
range includes a Kit Bag, the N-Case SP console case, the Game Case,
a three-strong accessory Starter Kit and an Ultimate Essentials
pack. All of these products will be released this month to coincide
with the UK launch of the Game Boy Advance SP on March 28th.
“ This
initial range of products is aimed squarely at the hardware
purchaser, providing essential products to make the GBA SP the
ultimate portable gaming console and giving retailers the
opportunity to increase margins and create attractive value added
bundles at launch” commented John Doughty, managing director of
Radica UK Ltd “ since the launch of Game Boy Advance, Radica has
dominated the VGA sector, supplying unique, high quality products
backed up with excellent retailer and consumer support. Over the
coming months we will be releasing further innovative products for
GBA SP, enabling us maintain our position as the market leader
across handheld formats.”
The
Gamester Kit Bag is a smart, heavy-duty bag with compartments for
gamers’ consoles, games and accessories. Featuring heavy padding and
four separate internal sections, the Kit Bag provides all the
protection and storage any GBA SP owner could possibly want.
The
Gamester N-Case is a hard-wearing and durable carry case with a soft
non-scratch interior designed to offer the best protection available
for the console.
The
Gamester Game Case also features a soft non-scratch interior and is
a really stylish solution for carrying up to five GBA or GBA SP
games while on the move. The Game Case also has a cool metal
karabiner clip for ultimate portability.
The
Gamester Starter Kit has three great SP accessories to kick-start
any gamer’s career: rubber console grips, a screen magnifier and a
headphone multi-port, allowing simultaneous connection to power and
sound.
The
Ultimate Essentials pack is every SP gamer’s dream, with a Kit Bag,
console grips, screen magnifier, skins for customising their SP, a
multi-link cable to link the SP to a Game Cube, a car adaptor for
the epitome of portable gaming, a set of headphones and a headphone
multiport,
The
products will carry the following RRPs:
·
Kit Bag – £9.99
·
N-Case SP – £7.99
·
Game Case – £4.99
·
Starter Kit – £4.99
·
Ultimate Essentials - £29.99
For further information on all products in the Gamester range visit
www.theunfairadvantage.com
About Radica
Radica UK Ltd designs and engineers and markets best selling accessories
for Europe's leading game formats under the Gamester brand. Radica
UK is based in Hertford, England and is part of the Radica Games
Group, a leading developer, manufacturer and distributor of electronic
handheld and tabletop games. Radica has subsidiaries in the USA,
Canada and the UK and an IS09000 certified manufacturing facility
in the Far East. The Gamester brand has achieved great success and
is the UK's leading third party peripheral brand. The success is
due to continue with brand extensions and new product ranges for
emerging games platforms.
For further information, please contact:
Rob Goodchild PR Manager. [email protected]
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