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Radica UK and Electronic Arts announce co-operative partnership


EXCLUSIVE BUNDLE PACKS TO BE RELEASED IN OCTOBER 2003

Hertford UK: Radica UK Ltd (Nasdaq RADA), manufacturers of Gamester(tm), the UK's leading brand of video games accessories, and Electronic Arts (Nasdaq:ERTS), the world's leading interactive entertainment software company, today announced a co-operative partnership agreement that will bring bespoke peripheral and game bundles to the UK market.

Beginning in October 2003, the deal will see the launch of limited edition double packs featuring a leading EA release and a unique Gamester peripheral. First to market will be SSX 3 and a unique version of the Gamester Sportsboard for the PlayStation 2 computer entertainment system, which has been developed exclusively for the title. This will be followed by versions of Medal of HonorRising Sun for PlayStation 2 and the Xbox video game system from Microsoft with the Gamester FPS Master , which has also been designed exclusively for the title. //cont

Jason Thompson, Head of Sales for Radica UK, commented: "The combination of great game titles from EA and unique accessories from Radica will create an environment that will take the gaming experience to a new level. We have spent time building an excellent working relationship, and are looking at this as a long-term project, with the aim to create complimentary products that will add both monetary and gaming value for the consumer. "

Tom Paltridge, UK Strategic Sales and Licensing Manager for EA, added: "We are pleased to have partnered with Radica UK on these exciting peripherals and believe they provide a great added-value extension to our existing products."

The bundle packs will be released to coincide with the launch of the stand-alone software release.
 

About Radica UK Ltd

Radica UK Ltd designs and engineers and markets best selling accessories for Europe's leading game formats under the Gamester brand. Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK's leading third party peripheral brand*. The success is due to continue with brand extensions and new product ranges for emerging games platforms. * Source: Chartrack 2001: Total Peripherals (Units)

About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS(tm), EA GAMES(tm), and EA SPORTS BIG(tm). EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://uk.ea.com
 

Contact: Rob Goodchild- PR Manager [email protected]


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