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RADICA LAUNCHES STYLISH GBA SP ACCESSORIES RANGE

 March 2003: Radica - the company behind Gamester, the UK’s leading video games accessories brand – have unveiled the first products in a brand new high quality range of accessories exclusively for Nintendo’s Game Boy Advance SP.

 The range includes a Kit Bag, the N-Case SP console case, the Game Case, a three-strong accessory Starter Kit and an Ultimate Essentials pack. All of these products will be released this month to coincide with the UK launch of the Game Boy Advance SP on March 28th.

 “ This initial range of products is aimed squarely at the hardware purchaser, providing essential products to make the GBA SP the ultimate portable gaming console and giving retailers the opportunity to increase margins and create attractive value added bundles at launch” commented John Doughty, managing director of Radica UK Ltd “ since the launch of Game Boy Advance, Radica has dominated the VGA sector, supplying unique, high quality products backed up with excellent retailer and consumer support. Over the coming months we will be releasing further innovative products for GBA SP, enabling us maintain our position as the market leader across handheld formats.”

The Gamester Kit Bag is a smart, heavy-duty bag with compartments for gamers’ consoles, games and accessories. Featuring heavy padding and four separate internal sections, the Kit Bag provides all the protection and storage any GBA SP owner could possibly want.

The Gamester N-Case is a hard-wearing and durable carry case with a soft non-scratch interior designed to offer the best protection available for the console.  

The Gamester Game Case also features a soft non-scratch interior and is a really stylish solution for carrying up to five GBA or GBA SP games while on the move. The Game Case also has a cool metal karabiner clip for ultimate portability.

 The Gamester Starter Kit has three great SP accessories to kick-start any gamer’s career: rubber console grips, a screen magnifier and a headphone multi-port, allowing simultaneous connection to power and sound.  

 The Ultimate Essentials pack is every SP gamer’s dream, with a Kit Bag, console grips, screen magnifier, skins for customising their SP, a multi-link cable to link the SP to a Game Cube, a car adaptor for the epitome of portable gaming, a set of headphones and a headphone multiport,

 

The products will carry the following RRPs:

         Kit Bag – 9.99

         N-Case SP – 7.99

         Game Case – 4.99

         Starter Kit – 4.99

         Ultimate Essentials - 29.99

For further information on all products in the Gamester range visit www.theunfairadvantage.com

About Radica

Radica UK Ltd designs and engineers and markets best selling accessories for Europe's leading game formats under the Gamester brand. Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK's leading third party peripheral brand. The success is due to continue with brand extensions and new product ranges for emerging games platforms.

For further information, please contact:

Rob Goodchild PR Manager. [email protected]

 


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